The Rugby Football Union have named Ian Ritchie as the organisation's new chief executive officer.

Ritchie, who left the All England Lawn Tennis and Croquet Club to take the role, will join the RFU after fulfilling notice period obligations, with the date to be confirmed later.

"I am very proud to be taking up the role of chief executive at the RFU and am excited about the chance to further develop the potential that the RFU and the game offers," said Ritchie. "The opportunity to lead an organisation which I know has so many dedicated, talented people is one I relish.

"I believe English rugby has a very bright future, culminating in a once in a lifetime home World Cup in 2015. I am determined to help rugby create a legacy from the tournament that will benefit the sport for generations to come.

"The RFU has great commercial partners and a very sound financial base, underpinning the development of rugby union at grassroots and elite level."

Stephen Brown will continue in his role as acting CEO until Ritchie takes over.