Juventus are thought to have sent a representative to Spain to open talks with Real Madrid striker Gonzalo Higuain over a possible move.
The Argentine international, who scored 26 goals in all competitions last season, has been linked with a switch away from the Santiago Bernabeu amidst rumours that he is unhappy at the club.
Juve sporting director Fabio Paratici has now flown to Madrid to speak with the 24-year-old's father and brother, according to Sky Sport Italia.
Los Blancos coach Jose Mourinho recently claimed that Higuain, who has a €150m (£120m) buy-out clause in his contract, would not be leaving the Spanish champions.