Juventus are struggling to match Fiorentina's valuation for Stevan Jovetic, with the Viola unwilling to reduce their €30m asking fee.
The Serie A champions, along with Arsenal, are keen to sign the 23-year-old, who looks likely to leave Florence in the summer transfer window.
Fiorentina have stated that they want €30m for their star striker, but Juve are unlikely to match that figure.
Juve general manager Beppe Marotta told Sky Italia: "Jovetic is on the market then it means that they want to sell it,
"30m cash, everyone has the right to make their own figures - but have our limits."
However, when asked if he would sell to Juve if they offered €29.99m, Fiorentina's general manager Sandro Mencucci simply told FirenzeViola.it: "No."
Juve have reportedly offered cash push players including Luca Marrone and Fabio Quagliarella for Jovetic.
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