Josh Kroenke, the son of majority Arsenal shareholder Stan Kroenke, has admitted that the club must start singing from the same hymn sheet if they are to get back on track.
The Gunners are currently in a state of disarray, as supporters continue to clash over the future of long-serving boss Arsene Wenger.
Amid the fallout from Arsenal's 2-1 loss against Brighton & Hove Albion at the weekend - their fourth loss in a row - Josh Kroenke has flown into London to conduct a review of all aspects of the club.
Speaking on the Woj Pod podcast, the 37-year-old outlined his plans to bring a 'victory through harmony' mantra to Arsenal.
Asked how being president of the Colorado Avalanche NHL franchise and the Denver Nuggets in the NBA compares to his role with the Gunners, Kroenke said: "It's all different, but it's all fruit to fruit. Whether you are sitting in on transfer deadline day at the Arsenal training facility like I did a few weeks ago or you're sitting in the trade deadline room of the NBA.
"It's similar conversations and it can all be compared and contrasted. The wants and need are all very similar. We have a saying over at Arsenal, victory through harmony. I think that victory through harmony can take a lot of different meanings, but for me victory through harmony comes from communication.
"You got to have open and honest dialogue about the reality that we are on because if we are sugar coating anything about ourselves, about our team, about our direction, we're only kidding ourselves and we're only going to be worse off for it in the long run."
Wenger, enduring his worst run of form as Arsenal manager in more than two decades at the helm, has reportedly been set the target of winning the Europa League if he is to retain his job.
