Scottish Professional Football League chief delighted with sponsorship deal

| 10 June 2021

The league has ended its search for a new headline sponsor.

The Scottish Professional Football League has named online car retailer cinch as its new sponsor.

A five-year deal, which will runs until the end of the 2025-26 season, has been agreed.

The contract, which will span all four divisions, represents the largest title sponsorship deal in the SPFL's history and has been welcomed by chief executive Neil Doncaster, who faced criticism for failing to secure a title sponsor last year.

He said: "This is an enormously significant partnership for our member clubs, and for Scottish football as a whole.

"Our discussions with cinch have been extremely positive and the duration of the sponsorship agreement demonstrates their long-term commitment to Scottish football.

"Despite the economic situation and the challenging nature of the global sponsorship industry generally, this is the largest-ever sponsorship in the SPFL era.

"It's a ringing endorsement of the enduring popularity of Scottish football, not only north of the border but right around the world.

"It's an exciting time for the Scottish game and I look forward to building on this new partnership as we continue to showcase Scottish football and maximise its exposure to a global audience."