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bet365 replaces Britannia as Stoke City's stadium sponsor

Stoke City's ground will be renamed the bet365 Stadium from next season after a six-year deal was agreed with the gambling company.

Premier League outfit Stoke City have announced that their ground's name will change from the Britannia Stadium to the bet365 Stadium.

Britannia had held the naming rights for the arena since its 1997 opening, but it will become the bet365 Stadium from the start of next season.

Gambling company bet365 own the club and already provide shirt sponsorship for the Potters. They have agreed an initial six-year contract to sponsor the stadium.

"bet365 are taking over from Britannia and I would like to take this opportunity to thank Britannia and the Co-operative Bank for their tremendous support over the past 19 years," Stoke chief executive Tony Scholes told the club website.

Stoke also announced that they would be filling in the corner between the DPD and Marston's Pedigree Stands, creating an extra 1,800 seats to take the ground's capacity over 30,000 in time for the 2017-18 season.

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