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Newly-promoted Sheffield United agree record sponsorship deal

Sheffield United agree record sponsorship deal
© Reuters
USG will have their logo on both the club's shirt front and sleeves for the next three years.

Sheffield United have announced financial broker Union Standard Group as the club's new shirt sponsor ahead of their return to the Premier League.

The exact value of the partnership has not been disclosed, but it represents the biggest sponsorship deal in the club's history and will run for three years.

The financial boost for the Blades has been described by the club as "significant".

Representatives of USG, whose headquarters are in Sydney, Australia, met with United co-chairman Kevin McCabe in Hong Kong last week to help finalise the agreement.

The deal, which will see USG have their logo on both the club's shirt front and sleeves, was announced at a press conference at Bramall Lane on Monday afternoon, attended by McCabe, chief executive Stephen Bettis, manager Chris Wilder and captain Billy Sharp.

"We are really excited to have USG on board as we begin our journey back in the Premier League. Having an international sponsor on board shows just how far the club has come, both on and off the pitch," said Bettis.

The Blades are back in the Premier League for the first time since their controversial relegation from the top flight in 2007 following the Carlos Tevez affair involving West Ham.

McCabe admitted the road back had been long but said he now feels Sheffield United are "an international club in the making".

He added: "This takes us to another area of the world and as a partnership we will make huge growth.

"It is bigger than the club, it is the whole city of Sheffield. Sheffield is now the only Yorkshire club in the Premier League – it's a bigger football city than Leeds.

"It was a horrible day in 2007 when we got relegated and it's taken 12 bloody long years to get us back. For that I thank Chris Wilder and his leadership and drive."

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Tables header RHS
TeamPWDLFAGDPTS
1Sunderland1594225111431
2Sheffield UnitedSheff Utd1510321971231
3Leeds UnitedLeeds158522491529
4Burnley157621861227
5West Bromwich AlbionWest Brom15672169725
6Watford158162322125
7Middlesbrough157352317624
8Millwall156541813523
9Blackburn RoversBlackburn156451917222
10Bristol City155732019122
11Swansea CitySwansea155461110119
12Derby CountyDerby155461919019
13Stoke CityStoke155461819-119
14Norwich CityNorwich154652322118
15Sheffield WednesdaySheff Weds155371725-818
16Oxford UnitedOxford Utd154561718-117
17Coventry CityCoventry154472021-116
18Plymouth ArgylePlymouth154471526-1116
19Hull City153661620-415
20Preston North EndPreston153661523-815
21Luton TownLuton154381726-915
22Cardiff CityCardiff154381423-915
23Portsmouth152671628-1212
24Queens Park RangersQPR151771225-1310


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