Sky Bet has suspended betting on Benik Afobe leaving Wolverhampton Wanderers to join Bournemouth this month.
The Cherries, who were promoted to the Premier League for the first time in their history last summer, are rumoured to be considering a bid in the region of £12m for the striker.
Afobe has also been linked to Bournemouth's top-flight rivals Norwich City, as well as Championship side Derby County.
Earlier this week, Wolves manager Kenny Jackett claimed that the club have not received any bids for the 22-year-old, but Sky Bet has indicated that a transfer is on the cards.
The bookmaker tweeted: "We've suspended betting on Benik Afobe joining Bournemouth from Wolves after heavy backing all afternoon as short as 1/5 (from 14s)."
Afobe joined Wolves from Arsenal in January last year.
