Les Ferdinand has reiterated that Queens Park Rangers will not allow Charlie Austin to leave until his valuation is met.
The 26-year-old has been tipped with a return to the Premier League this summer after scoring 18 goals for the West London club on their way to relegation.
QPR have so far remained stubborn, refusing to budge despite Ferdinand revealing that "two firm bids" have been made for the England hopeful.
However, the R's director of football admits that unless the striker's valuation is met - thought to be £15m - then he will remain at Loftus Road beyond the end of the transfer window.
"If someone meets the valuation, it is down to Charlie to whether he wants to leave the club," he told BBC Sport. "When you look at what Christian Benteke went for, I don't think we're pricing him out the market.
"I wouldn't say the [bids have] been turned down - we spoke to the clubs but they have not met our valuation. It is not a foregone conclusion that he will go. The rumours won't stop until the transfer window closes."
Austin, who scored in his side's 2-2 draw against Cardiff City on the weekend, is out of contract at Rangers at the end of the current campaign.
