Tottenham Hotspur have agreed a new sponsorship deal with insurance service providers AIA.

The five-year contract, which will run from the start of the 2014-15 season, will see the Hong Kong-based company's logo appear on the front of Spurs players' shirts.

AIA had initially linked up with the North London club at the start of this season, becoming a cup shirt partner, but the new deal will stretch to all competitions.

"We have enjoyed an excellent relationship with AIA since they became our cup shirt partners at the beginning of this season," chairman Daniel Levy is quoted as saying by Sky Sports News.

"Together we share long-term ambitions across Asia - a region where the club has seen significant growth in recent years - and this extended partnership with AIA, one of the leading companies in the Asia-Pacific region and a clear market leader in their industry, will further help to support our objectives and engage with our supporters across the region.

"We are delighted that AIA has committed to the club for a further five years and look forward to developing our partnership further."

Spurs are currently fifth in the Premier League table.