Paco Jemez has claimed that there is no longer patience in football after being sacked just six games into his tenure with Spanish club Granada.
The 46-year-old was appointed Granada's new head coach on a three-year deal in June after leaving Rayo Vallecano, where he had spent four seasons.
A disappointing start to the campaign saw the La Liga club collect just two points from their opening six matches, however, which has left them in the relegation zone.
Jemez, who was linked with the Spain position before taking charge of Granada, has said that medium and long-term projects in football no longer exist because "what matters is winning and winning".
"I'm used to being told that football projects are medium to long-term, but that's all a lie. What matters is winning and winning - if you don't win all the time then things start to go to hell," Jemez told El Larguero.
"Patience is all very well but when you don't start well and you're near the bottom of the table then winning is all that matters. Everything is very nice at first but when things don't start well then everything changes. I have a desire to train and don't have time to get tired - so we will see."
Granada, who have competed in Spain's top flight for the last six seasons, will attempt to put their first win on the board when they host Leganes on Sunday afternoon.