The Carrow Road club told Blues manager Jose Mourinho that he must double his offer to stand any chance of landing the player, The Sun reports.
Ruddy has impressed at Norwich since joining the club from Everton for £400,000 three years ago, breaking into the England squad.
The 26-year-old made his international debut in a friendly against Italy last year, coming on as a substitute for Jack Butland.
Restore Data
| Team | P | W | D | L | F | A | GD | PTS | |
| 1 | Liverpool | 10 | 8 | 1 | 1 | 19 | 6 | 13 | 25 |
| 2 | Manchester CityMan City | 10 | 7 | 2 | 1 | 21 | 11 | 10 | 23 |
| 3 | Nottingham ForestNott'm Forest | 10 | 5 | 4 | 1 | 14 | 7 | 7 | 19 |
| 4 | Chelsea | 10 | 5 | 3 | 2 | 20 | 12 | 8 | 18 |
| 5 | Arsenal | 10 | 5 | 3 | 2 | 17 | 11 | 6 | 18 |
| 6 | Aston Villa | 10 | 5 | 3 | 2 | 17 | 15 | 2 | 18 |
| 7 | Tottenham HotspurSpurs | 10 | 5 | 1 | 4 | 22 | 11 | 11 | 16 |
| 8 | Brighton & Hove AlbionBrighton | 10 | 4 | 4 | 2 | 17 | 14 | 3 | 16 |
| 9 | Fulham | 10 | 4 | 3 | 3 | 14 | 13 | 1 | 15 |
| 10 | Bournemouth | 10 | 4 | 3 | 3 | 13 | 12 | 1 | 15 |
| 11 | Newcastle UnitedNewcastle | 10 | 4 | 3 | 3 | 10 | 10 | 0 | 15 |
| 12 | Brentford | 10 | 4 | 1 | 5 | 19 | 20 | -1 | 13 |
| 13 | Manchester UnitedMan Utd | 10 | 3 | 3 | 4 | 9 | 12 | -3 | 12 |
| 14 | West Ham UnitedWest Ham | 10 | 3 | 2 | 5 | 13 | 19 | -6 | 11 |
| 15 | Leicester CityLeicester | 10 | 2 | 4 | 4 | 14 | 18 | -4 | 10 |
| 16 | Everton | 10 | 2 | 3 | 5 | 10 | 17 | -7 | 9 |
| 17 | Crystal Palace | 10 | 1 | 4 | 5 | 8 | 13 | -5 | 7 |
| 18 | Ipswich TownIpswich | 10 | 0 | 5 | 5 | 10 | 21 | -11 | 5 |
| 19 | Southampton | 10 | 1 | 1 | 8 | 7 | 19 | -12 | 4 |
| 20 | Wolverhampton WanderersWolves | 10 | 0 | 3 | 7 | 14 | 27 | -13 | 3 |
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