Cardiff City have placed a £5m asking price on striker Joe Mason, according to reports.
The 24-year-old has reportedly caught the eye of fellow Championship outfit Wolverhampton Wanderers, who are thought to be considering making a move during the January transfer window.
However, BBC Sport reports that the Bluebirds would be unwilling to part with the Republic of Ireland Under-21 international for anything less than £5m.
Mason joined Cardiff from Plymouth Argyle for £250,000 in 2011 and has been shipped out on loan to Bolton Wanderers on three separate occasions during his time in South Wales.
However, he has become a more regular member of the first team so far this season, scoring six goals in 22 league games.