David Beckham's underwear range for H&M will be advertised during the second quarter of this year's Super Bowl.
It is the first time that viewers will be able to shop a commercial in real time due to a format on Samsung Smart TV sets named 'T-commerce'.
According to the Daily Mail, H&M's North American president Daniel Kulle said in a statement: "We're thrilled to be back in action at the Super Bowl, showcasing our new campaign.
"We're bringing our A-game, the world's top style icon and the best quality bodywear to the largest stage in the world."
The 30-second advert will feature Beckham showing off a number of his bodywear items.
