Ryan Giggs was joined by his former Manchester United teammates Gary Neville and Nicky Butt as he launched the rebranding of his restaurant George's in Worsley, Salford.
The United veteran welcomed ex-players and celebrities to the event just one day after the North-West outfit were knocked out of the League Cup by Sunderland on penalties.
Despite United's current state, Giggs was all smiles at the launch as he welcomed former players including Bryan Robson and Peter Reid, as well as Coronation Street actors Jack P Shepherd and Alan Halsall, according to the Manchester Evening News.
The eatery was previously an Italian-style restaurant known as Milan.
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