Hull City have endured ridicule on Twitter after revealing Flamingo Land as their new shirt sponsor.

On Friday, the Tigers announced that the North Yorkshire theme park - also the United Kingdom's most visited zoo - would feature on the middle of their 2015-16 shirt.

However, the announcement was met by a number of quips from Twitter users, who took the opportunity to poke fun at the club's decision.

SHIRT SPONSOR: We are delighted to unveil @flamingolanduk as our new shirt sponsor for the 2015/16 season pic.twitter.com/hBuKhr0kTp

— Hull City (@HullCity) July 10, 2015

@hullcity @flamingolanduk @skybetchamp I thought the new #NCFC kit was ugly but geez, you guys don't have a leg to stand on. Well... maybe one

— Boydlee (@boydleep) July 10, 2015

I expect Hull City to have a rollercoaster season. #FlamingoLand

— A96oaye (@A96oaye) July 10, 2015

Flamingo Land replaces betting firm 12 bet - City's former sponsor. Their new shirt will be released on Monday.

Steve Bruce's side, who were relegated to the Championship last season, kick off their 2015-16 campaign by hosting Huddersfield Town at the KC Stadium on August 9.