Chelsea's talks with Turkish Airlines regarding a shirt sponsorship deal have reportedly hit a snag.

The Premier League outfit were thought to be closing in on a £25m-a-year contract with the airline a few months ago following positive early discussions.

However, according to the Daily Mail, while the company have not pulled out of negotiations completely, they are uncertain about paying the expensive fee.

Should the Blues get their asking price, they will move above Liverpool and Arsenal in the shirt sponsorship stakes, but Manchester United will reign at the top having secured a £750m deal with Adidas last year.