Aston Villa have revealed that the club have experienced a surge in sales of Fabian Delph's shirt.
Christian Benteke, Gabriel Agbonlahor and Andreas Weimann topped the figures in sales at the beginning of the season, but Delph has crept up the list.
"Fabian has really come up on the rails with our sales figures in store," Merchandising chief John Greenfield told the club's official website.
"He's always been a player of great heart, spirit and determination but his performances over the past few weeks have been exemplary.
"Our fans have clearly seen this and he's developing into a real favourite with supporters now."
The 23-year-old has been at Villa Park since 2009.