Wolverhampton Wanderers chairman Jeff Shi has stressed that all the investment being poured into the club is for the long-term benefits.
Fosun, the club's owners, have invested tens of millions of pounds into Wolves since buying the Championship outfit for £30m in July 2016.
Although Wolves are currently top of the table and edging closer to promotion, Shi states that all the work being done behind the scenes was about long-term success.
"I'm thinking about the next 10 years," Shi told the Express & Star. "Three years to get into the Premier League, so if we get promoted this year we're a year ahead of schedule.
"It's a 10-year plan. It's an achievement to have a small Premier League club but it's not our (ultimate) target. We want to build a strong team and it will take time with ups and downs.
"Every investment we've done we hope for a long term return. We're doing a different strategy compared to other clubs and it's long term.
"We're very ambitious for long term success. It's not easy. If you want steady, long term success for a club you have to build everything now for a foundation.
"Sometimes it's tempting to something in the short term for quick success. But everything we do is for the long term."
Wolves topped the Championship table by double digits for a large part of the season but sit just three points ahead of Cardiff City going into Tuesday night's fixtures.