West Bromwich Albion have announced a new lucrative sponsorship deal with online property company Zoopla.

The agreement, the largest in the club's history, will see the UK-based website become West Brom's kit sponsors in addition to high-profile branding in and around the Hawthorns stadium.

"We are delighted to welcome Zoopla as our new principal club sponsor," West Brom chief executive Mark Jenkins said.

"It represents the most comprehensive sponsorship deal in the club's history and we have been impressed by the approach that Zoopla have taken to supporting the club."

It was earlier revealed that the Baggies had held talks with both Ray Wilkins and Claudio Ranieri over the vacant manager's job.