Norwich City manager Alex Neil has confirmed that the club have rejected two bids for striker Lewis Grabban.
The 27-year-old has been linked with a return to Bournemouth, whom he joined the Canaries from last summer.
While Neil has not revealed which club the bids came from, he has reiterated that the frontman remains a key figure at Carrow Road.
"Yes, we've had a few bids for Lewis but they have been rejected," Neil told the Eastern Daily Press.
"I've not had to sit him down and reassure him. Lewis is a clever boy and he can see how much he has featured under me since I have been here and he is a big part of our plans.
"I certainly won't be giving players to direct rivals. That is the bottom line."
Grabban has netted 12 goals in 38 games for Norwich.