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Lionel Messi exit 'to knock £116m off Barcelona brand value'

Messi exit 'to knock £116m off Barcelona brand value'
© Reuters
Barcelona will reportedly lose 11% of their entire brand revenue following the departure of club legend Lionel Messi this summer.

Barcelona are reportedly set to lose 11% of their entire brand revenue following the departure of club legend Lionel Messi.

The 34-year-old bid an emotional farewell to the Catalan outfit during a press conference on Sunday, and the forward has since been linked with a move to Paris Saint-Germain.

According to Brand Finance, Messi's exit could cost Barca £116m – £65m in commercial revenue, £14.5m from matchday revenue and £36.5m in shirt sales and merchandising.

Barcelona's current brand value stands at around £1.1bn; however over a tenth of this figure is expected to be wiped out due to Messi's departure.

The report also states that Barca are set to drop from second place to third in the world's most valuable club rankings, falling behind Manchester United, while La Liga rivals Real Madrid sit top of the current standings.

Messi is a global superstar and has more than 240m followers on Instagram, more than double that of the official Barcelona account (99.5m), while the Argentine's number 10 shirt is understood to generate more than £169m.

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Tables header RHS
TeamPWDLFAGDPTS
1Barcelona12110140112933
2Real Madrid1173121111024
3Atletico MadridAtletico126511871123
4Villarreal116322019121
5Osasuna126331716121
6Athletic Bilbao125431812619
7Real BetisBetis125431210219
8Mallorca12534109118
9Rayo Vallecano114431210216
10Celta Vigo125161820-216
11Real Sociedad124351010015
12GironaGirona124351517-215
13Sevilla124351217-515
14AlavesAlaves124171419-513
15Leganes122551216-411
16Getafe12174810-210
17Espanyol123181122-1110
18Las PalmasLas Palmas122371321-89
19Real ValladolidValladolid12228924-158
20Valencia11146817-97


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