West Bromwich Albion chairman chairman Jeremy Peace has taken the ice bucket challenge to raise awareness of motor neurone disease.
The businessman nominated Jez Moxey, chairman of the Baggies' bitter rivals Wolverhampton Wanderers, to take part in the charity campaign after having freezing cold water poured over his head.
He took the challenge after being nominated by West Brom midfielder James Morrison and Baggies-supporting businessman Spencer George.
Peace also called upon his MK Dons counterpart Pete Winkelman and Baggies legend Darren Moore to take part in the ice bucket challenge.
