EA Sports decided to use Real Madrid's signing of Gareth Bale to help advertise the new FIFA 14 game.
An ad was created just minutes after the Wales international winger signed a six-year deal in a reported world record £85m transfer.
In the advert, Bale emerges next to new Real Madrid teammate Cristiano Ronaldo in the team lineup, with the phrase "it just got real" displaying on the screen.