Olympic diver Tom Daley has been announced as the new face of Adidas streetwear line NEO.
The 19-year-old, who took part in a photoshoot to promote the clothing line, is the first UK persona to front the sports NEO label.
"It's great to be working with Adidas on their NEO label," the Daily Mail quotes Daley as saying. "It's a fun collection and it's constantly changing.
"The jumper I wore for the NEO shoot is one of my favourites at the moment. It's a twist on a standard jumper and it's exactly what I like to throw on after training with a pair of jeans."
Daley, who recently revealed that he is in a relationship with Oscar-winning director Dustin Lance Black, will also work on the brand's 'Live Your Style' UK campaign.
