Liverpool stars Jordan Henderson, Raheem Sterling and goalkeeper Simon Mignolet have featured in a TV advert for Nivea Men following the club's new partnership deal.
On the pitch, the Reds have revived their season with an unbeaten nine-game run in the Premier League, and they have strengthened their commercial prospects away from the field by teaming up with Nivea.
Last week, the Merseyside outfit announced that the skincare brand is their official men's grooming partner after both parties signed a multi-year deal.
Liverpool's chief commercial officer Billy Hogan said in a statement: "Nivea Men is one of the most recognised skincare names across the globe and we are delighted the brand has chosen to partner with Liverpool FC as it enters the world's most exciting football league.
"We're thrilled to welcome our very first grooming partner to the LFC family and we look forward to some exciting campaigns over the coming years."
As part of the deal, Liverpool's first-team players have featured in a humorous advert showing the long-lasting protection of Nivea deodorant.
In the video, Henderson, Sterling and Mignolet are in a rush to get to a red carpet event after realising that they're in danger of being late.
After running to a multi-storey car park to find one Liverpool supporter sitting in his three-wheel car, the players cram into the vehicle and encounter even more trouble when the engine fails to run.
Eventually, with the help of some pushing from Henderson, Sterling and Mignolet, the car starts up and the footballers arrive at the venue just in time to be snapped by the awaiting photographers.
Watch the TV ad below:
Post sponsored by Nivea
Danielle Joynson
