Liverpool legend Kenny Dalglish has helped launch a new partnership for the club as they announce that XOLO has become the outfit's first regional marketing partner in India.

Dalglish, who is on the board of directors at Anfield, attended a press conference at Melwood this morning alongside sales director Olly Dale and midfielder Joe Allen.

The deal with the smartphone devices brand will allow Liverpool fans in India to access club content on their mobiles, while some will get the opportunity to visit Anfield.

Chief commercial officer Billy Hogan told the club's official website: "We are delighted to announce our very first regional marketing partnership in India with XOLO, a leading smart mobile devices brand."

The two parties have agreed a three-year deal.

Written by
Danielle Joynson