Toto Wolff has applauded the tweaks already made in Formula 1's post-Bernie Ecclestone era.
Since Liberty Media's buyout was completed and F1 supremo Ecclestone was ousted, former paddock and pitlane restrictions on the use of social media for instance have already been notably relaxed.
Asked if that was an important step, Mercedes chief Wolff told Austrian newspaper Kurier: "You could not have done otherwise.
"You can only reach young people through the digital side. Formula 1 needs to bridge this difficult gap and transform its product."
The 2017 world championship begins next weekend in Melbourne.
