Real Madrid have reportedly put a £60m price tag on James Rodriguez, who has been linked with a summer move away from the Bernabeu.
The Colombian joined Los Blancos from AS Monaco in the summer of 2014 following his scintillating display at the World Cup in Brazil.
However, he has struggled for form this season and has been linked to Premier League heavyweights Chelsea and Manchester United.
According to The Mirror, Madrid are asking for a fee that matches the sum that they paid Monaco for Rodriguez's services two years ago.
The report adds that Juventus have withdrawn from the race to sign the attacker because of Madrid's hefty asking price.
Real head coach Zinedine Zidane recently played down reports that Rodriguez could leave the club at the end of the season.