Brighton & Hove Albion will reportedly insist on recouping £70m for each of Moises Caicedo and Alexis Mac Allister.
The Seagulls are beginning to reap the rewards of heavily investing in younger players both on and off the pitch.
During a time when they have recouped big-money fees for the likes of Marc Cucurella, the money has been invested and the club are challenging for European qualification through the Premier League.
However, Brighton's improved performances and standing is inevitably leading to greater interest in their current crop, most notably Caicedo and Mac Allister.
The midfield pair have established a strong relationship in the centre of the pitch, one which has benefitted Brighton and will eventually lead to further lucrative sales.
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While Caicedo recently penned a new long-term contract at the Amex Stadium, more offers will arrive for his signature during the summer transfer window.
In the case of Mac Allister, he has just over two years left on his current terms and it is accepted that he will likely leave at the end of the season.
Nevertheless, according to Sky Sports News, the Brighton hierarchy have no intention of parting ways with either player for anything less than £70m.
The report suggests that neither player has a release clause in their respective contracts, putting Brighton in a strong negotiating position when they do not need to sell.
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Liverpool have been linked with both players, yet it has emerged in recent days that they have already presented a proposal to Mac Allister's representatives.
Meanwhile, Arsenal have been credited with the most interest in Caicedo, the Gunners allegedly failing with a £70m bid at the turn of the year.
Manchester City, Manchester United and Chelsea are also monitoring the situation ahead of potentially making an approach for either the Ecuador or Argentina international.
Brighton will demand that their attention remains on Premier League action with the South Coast outfit in sixth place in the standings with at least one game in hand on the teams above and below them.