Paul Ince has branded Jesse Lingard "a prime example of everything that's wrong at Manchester United".

Lingard was on the scoresheet in United's 3-1 defeat at Liverpool on Sunday afternoon, but was heavily criticised having released his own fashion brand in the build-up to arguably the club's biggest game of the season.

Ince, who turned out for United between 1989 and 1995, has blasted Lingard's off-the-field conduct, and insisted that the England international 'would not have got away with it' in previous years.

"All we see on social media is his new clothing line, his dancing, trips to Las Vegas and Miami. In reality, he's scored two goals all season. A player in his position has only managed two goals – but still has his own goal celebration?" Ince told Paddy Power.

"There are plenty of things you can do outside of football, like taking coaching badges, doing a degree, learning a language. You don't need to make your own clothing brand as though you are one of the best stars in the world. He needs to remember who he is.

"He's come a long way since he couldn't get in the Derby side (where he was on loan in the 2014-15 season). Besides, the way he plays, who would want to wear his clothing range anyway?

"I hate saying it – but he wouldn't have got away with it in my time. These players, when they come to United and want to be successful, should take a look at how the proper players conducted themselves.

"If you're top of the table and you've got three Premier League title winner's medals, a Champions League winner's medal et cetera, then you can go and create your clothing brand. But he's not. He's a prime example of everything that's wrong at Manchester United."

United are currently sixth in the Premier League table, 19 points off the leaders Liverpool.