Chelsea have announced the appointment of former Liverpool managing director Christian Purslow, who will run the club's global commercial activities.

The 50-year-old, who spent 16 months as the Reds' managing director before stepping down in 2010, will begin his role with the West London outfit effective immediately.

A statement on Chelsea's official website said: "The club has ambitious plans to build the Premier League's most pioneering global commercial programme, partnering with innovative and market-leading organisations from around the world.

"The club believes Mr Purslow has the vision and the leadership qualities to help us achieve these plans. Chelsea does not expect to announce any other senior appointments in the near future."

The announcement comes five days after chief executive Ron Gourlay stepped down from his role at Stamford Bridge.