Bournemouth reportedly value Milos Kerkez in excess of £40m, with the Cherries facing a battle to keep hold of the Hungary international beyond next summer's transfer window.
Kerkez moved to the Premier League from AZ Alkmaar in July 2023, and he has represented his current side on 48 occasions, scoring once and providing three assists.
The 21-year-old has been in impressive form this season, scoring once and providing two assists in 15 Premier League appearances, and he is believed to be on the radar of a number of major clubs.
Real Madrid, Manchester United and Liverpool are among the teams said to be keen on Kerkez, who has a contract at the Vitality Stadium until June 2028, placing Bournemouth in a strong position when it comes to his future.
The Cherries are likely to find it difficult to prevent Kerkez from departing next summer, though, and it is believed that the club are braving themselves for offers at the end of the campaign.
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Bournemouth 'want at least £40m' for Kerkez
According to Football Insider, Bournemouth will not entertain bids of under £40m for Kerkez, with the club believing that represents a fair starting point in negotiations due to his performances in the Premier League.
The report claims that Chelsea are also showing an interest in a player who impressed for Hungary at Euro 2024, starting each of his country's three matches at the competition against Switzerland, Germany and Scotland.
Kerkez managed five goals and eight assists in 57 appearances during his time in the AZ first team, and he has been a key contributor at both ends of the field for Bournemouth during the 2024-25 campaign.
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Which club are regarded as the favourites?
It is believed that Man United and Real Madrid are currently well-placed in the race for Kerkez, but his situation is directly linked to what occurs with Alphonso Davies.
Indeed, both Man United and Real Madrid are also keen on Davies, who is out of contract at Bayern Munich next summer.
It had recently been thought that Davies was on the verge of penning a new deal at Allianz Arena, but the Canadian's agent is said to be planning to meet with both Man United and Real Madrid in January to discuss the left-back.
As a result, it is possible that Liverpool could come through the pack to emerge as the favourites, while Chelsea's project will also surely be appealing to Kerkez, with the Blues showing themselves to be unlikely Premier League title contenders this season.