Channel 4 has commissioned a new two-part documentary following discount chain Poundland as it undergoes a huge overhaul of its business.
Despite an economic downturn amid the uncertainty caused by coronavirus, the company has pledged a multi-million pound investment to refit stores, launch new product ranges and open 45 new branches in the next 12 months.
Inside Poundland: Secrets From The Shop Floor will chart those endeavours close up through the eyes of a number of key staff at Poundland, which has around 18,000 employees in the UK.
"Poundland has a unique culture - a company that likes to do things differently and swim against the tide," said exec producer Will Smith.
"It's an incredible time to be following the company when so many other retailers are having to close their doors.
"We've been granted privileged access as Poundland embarks on a major expansion plan and tries to lure customers who may never have walked through its doors before."
Becky Cadman, Channel 4's commissioning editor for factent, added: "This series promises an informative and entertaining look at a moment of history few of us will forget through the eyes of a British High Street chain going into uncertain times."
The series is slated to air on Channel 4 later this year.
Neil Wilkes
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